Introduction of Bill S-5
Governments across the world have had their eyes set on the vaping industry for the past few years. We have seen the USA/FDA impose strict laws upon the industry. Canada has now passed Bill S-5. An Act to amend the Tobacco Act and the Non-smokers’ Health Act and make consequential amendments to other Acts.
Businesses across Canada have less than 180 days to comply with the new regulations or close their doors. Read on to discover what bill S-5 means for business as well as everyday vapers.
Overview of Bill S-5
The main talking point when discussing vaping regulations has been safety. Mainly of children and protecting them from future use of tobacco products. As outlined in Bill S-5.
Advertising Appealing to Young Persons
Since vaping exploded over the last decade. One major promoting tool for vendors has been regular sales and giveaways. Hosting giveaways has proven to be an excellent tool for gathering hype about a brand and gaining loyal followers and securing future business.
Under the new legislation. The government of Canada no longer allows any sort of e-juice giveaways.
Giving or Offering to Give
Sales Promotions — Offering Consideration
Sales Promotions — Providing Consideration
Major Impacts On Consumers and Business
The major factors that will impact the business’ the most and what that means for consumers. Overall, the end consumer will see very little change from what is already going on.
While flavours were considered to be banned earlier in the beginning stages of the legislation. Now that it has passed, flavours do not see any ban at all.
Instead, the government has enforced a strict rule. Manufacturers of e-liquid are not allowed to display any images or any words that give the consumer information about what the flavour is inside of the bottle. For example, something as simple as “Strawberry Cheesecake” can no longer be used. This goes for every flavour. Instead, companies will be forced to remove all related artwork and change names of certain e-juices to suit these regulations.
Labelling is one of the major items on the list. Based on the new laws, manufacturers must use plain packaging, free of attractive colours and fonts and remove all character logos. This is to combat any attractive branding that may attract the eyes of children or teens. Proper warnings must be printed clearly on the labels. In the event of accidental ingestion, healthcare individuals may treat the person properly.
Consumers are also going to see a few changes while the transition takes place. You will now be permitted to import e-liquid from across the border. Buying e-juice from international sellers used to be a gamble and often times shipments would be seized and destroyed.
As long as the manufacturer of the e-liquid follows the proper labelling laws set forth they will be able to freely ship their product across the Canadian border. This opens up a whole new market for Canadians and allows for vapers to explore further options in affordable, quality e-juice.
DIY e-juice makers will see a major change. No longer will 100mg/ml nicotine base be available for sale. The government has allowed a maximum of 66mg/ml liquid nicotine base. The downside to this is that recipes will take more nicotine than before. Resulting in rapid depletion of stock. This will also cost a little more over time. DIYers can now look across the border for their nicotine requirements.
While most of the changes in Bill S-5 affect the industry side of vaping, consumers are also going to see some small changes. We think that overall this is a major win for the vaping industry in Canada. This makes vaping officially a legal and regulated industry.
I am John Pietersma, a 30-year-old husband and father of three children who lives in Nova Scotia, Canada. Having vaped and built coils for four years, I am very passionate about vaping and writing product reviews for everyone to read.