The city of San Francisco, California, has banned flavoured e-liquids and other US cities could follow. That might be the case in San Mateo County, Chicago and New York State. Where they will be voting for a flavour e-liquid ban soon.
68 per cent of the San Francisco residents voted in favour of the ban. San Francisco has more than 20 vape shops that will no longer be able to sell flavoured e-liquid. However, vapers from this city can still order e-liquid online or just buy their flavoured juice in the closest city. This might result in many vape shops from San Francisco closing their doors very soon.
It is important to highlight that this ban was targeting tobacco flavoured products such as minty cigarettes. However, as Greg Conley from the American Vaping Association pointed, “it is a travesty that anti-vaping extremists would mislead SF voters into making it harder for adult smokers to quit.”
This ban is particularly contradictory in a liberal city where recreational marijuana sales passed with the approval of 74% of San Francisco County voters.
The FDA, Behind the Flavor E-liquid Ban
The flavour e-liquid ban is setting off alarms in the vaping community as this might spread throughout the entire country. In fact, this is exactly what the U.S. Food and Drug Administration (FDA) has been aiming in recent months. The FDA issued 13 warning letters to manufacturers, retailers and distributors selling kid-friendly packages such as juice boxes, candy or cookies. According to the FDA, with the increasing popularity of ENDS (electronic nicotine devices), “there were a total of 8,269 e-cigarette and liquid nicotine exposures among children younger than six between January 2012 and April 2017.”
“No child should be using any tobacco product. No tobacco product should be marketed in a way that endangers kids. Especially by using imagery that misleads them into thinking the products are things they’d eat or drink”, states the FDA in a press release from last month. In addition, the FDA highlights that more than 2 million students from middle and high schools were using ENDS in 2016. They point at the “flavour availability” in the market as “one of the top reasons for using.” However, they do not back up this statement with any evidence.
Will the flavour e-liquid ban ruin vaping in the US?
For vaping associations across the US and for most people involved in the vape community, flavoured e-liquids imitating candies, cookies or any other children-friendly food are not targeting children. Most adults that quit smoking using ENDS prefer vaping sweet and fruity flavours. The American Vaping Association already warned the FDA and other anti-vaping organisations. The flavour ban will result in millions of vapers going back to smoking or an adult purchasing the flavoured e-liquid on a black market.
Would you like to submit a comment to the FDA? Click here to let them know how flavours helped you quit tobacco smoking.
Content creator and marketer. Originally from Spain, I lived a few years in Scotland and China where I started to work for the vaping industry. Vaping is not only a profession for me but also a passion. I quit smoking thanks to vaping almost 3 years ago. I helped many smokers to switch to vaping since as I am convinced vaping is a much healthier alternative to tobacco smoking.